We are looking for a skilled and result-oriented Social Media Expert & Meta Ads Expert to manage and grow our social media presence across platforms.
The candidate will be responsible for developing engaging social media strategies, creating and managing content, planning campaigns, and maintaining a consistent brand presence.
The role also includes planning, setting up, monitoring, and optimizing Meta Ads campaigns on Facebook and Instagram for brand awareness, lead generation, engagement, website traffic, and conversions.
The ideal candidate should have a strong understanding of Meta Ads Manager, audience targeting, campaign optimization, retargeting, A/B testing, ad creatives, budget management, and performance analytics.
The candidate should regularly analyze campaign performance, prepare reports, identify growth opportunities, and optimize campaigns to achieve better results and return on advertising spend.
Key Responsibilities:
• Manage Facebook, Instagram, and other social media platforms.
• Develop and execute social media content strategies.
• Plan and manage Meta Ads campaigns from setup to optimization.
• Create and test different audiences, ad sets, creatives, and campaigns.
• Monitor campaign performance, leads, conversions, and advertising budgets.
• Conduct A/B testing and implement performance improvements.
• Analyze insights and prepare regular performance reports.
• Stay updated with the latest social media trends, Meta Ads updates, and digital marketing practices.
• Work closely with the creative and marketing team to achieve business goals.